Switching from Editor to Content Strategist? Consider These Questions First

Content strategy is a hot term, and consequently it's become a hot job and job skill. Plus, companies are using -- and hiring -- content strategists, and those companies are generally outside of publishing. That means they pay better.

Throw all those factors in, and editors might start to wonder whether life as a full-time content strategist is right for them.

I wrote a blog post for the American Society of Business Publication Editors addressing the questions editors should consider before making the switch. Of course, the list applies to anyone. Read on.