Switching from Editor to Content Strategist? Consider These Questions First

Content strategy is a hot term, and consequently it's become a hot job and job skill. Plus, companies are using -- and hiring -- content strategists, and those companies are generally outside of publishing. That means they pay better.

Throw all those factors in, and editors might start to wonder whether life as a full-time content strategist is right for them.

I wrote a blog post for the American Society of Business Publication Editors addressing the questions editors should consider before making the switch. Of course, the list applies to anyone. Read on.

What's Going On

Here's the latest and greatest, without prose:

* Wedding plans are going swimmingly.
* I decided to do the Pleasant Prairie tri a week before the race and set a personal record of 1 hour, 23 minutes. (The perfect weather helped.)
* My posts for ASBPE on content strategy have led a few association trade pubs to interview me.
* My dad's cancer has turned aggressive. We're hoping that he can still have necessary surgery to remove his bladder now that he's had a mini-stroke -- from which he's recovering magnificently, btw.
* Food is still fun.
* I'm doing my best.

More at some point.